Tuesday, December 25, 2012

Throwing cold water on Apple's made-in-the-U.S.A. Mac | Reduction

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Throwing cold water on Apple's made-in-the-U.S.A. Mac

Steve Jobs Dies Aged 56 / Apple Shaped Full Stop
Steve Jobs Dies Aged 56 / Apple Shaped Full Stop by ssoosay
License (according to Flickr): Attribution License
Excerpt:

Tim Cook's splashy announcement that Apple will begin making some Macs in the United States is great for Apple's PR, but it's relatively meaningless in terms of actually altering Apple's massive manufacturing operations. In interviews with Bloomberg Businessweek and NBC's Brian Williams, Cook said that "some production" of the Mac will be brought back to the United States. That's a switch for a company that outsourced most of its Macintosh manufacturing to China in the late 1990s. Apple confirmed to CNN that it would be investing $100 million in the transition, and that U.S. production will begin sometime next year. It's a move that should boost Apple's public image after countless damaging reports of unsavory working conditions at Chinese manufacturing plants. With the United States desperate for well-paying jobs, an announcement from the world's most valuable company that some production is coming back home couldn't have been better timed.

People:

Brian Williams

Overall Sentiment: 0.16972

Relevance: 0.196117

SentimentQuote
0.33752"This doesn't mean it's bringing back component production, and it doesn't mean that there will be a substantial repatriation of manufacturing," said Karel Williams, ...
-0.0584942"This doesn't mean it's bringing back component production, and it doesn't mean that there will be a substantial repatriation of manufacturing," said Karel Williams, a professor at the University of Manchester Business School who specializes in global manufacturing. "The Mac is a low-volume product that is irrelevant to shares. That means this is a PR move."
0.113613"Apple needs huge Chinese assembly factories to make the next sexy product at moment's notice. It needs Foxconn," said Williams.
0.128558"Apple needs huge Chinese assembly factories to make the next sexy product at moment's notice. It needs Foxconn," said Williams. "No matter how well meaning Apple is, there are practical limits on the manufacturing business model for what they can bring back to United States."
Sentiment Stats:
  • Number of Quotes: 4
  • Aggregate Sentiment: 0.5211968
  • Mean: 0.1302992
  • Standard Deviation: 1.4142135623731

Colin Gillis

Overall Sentiment: 0.0952859

Relevance: 0.171363

SentimentQuote
0.234786"This doesn't need to be a profit center to be effective, because it could generate positive PR," said Colin Gillis, ...
0.215288"This doesn't need to be a profit center to be effective, because it could generate positive PR," said Colin Gillis, Apple analyst at BGC Partners. "It's always hard to quantify that."
-0.336546"From a stock perspective, its immaterial," said BGC's Gillis.
-0.190743"From a stock perspective, its immaterial," said BGC's Gillis. "The costs may increase a little, but Apple has the margin to accommodate that."
Sentiment Stats:
  • Number of Quotes: 4
  • Aggregate Sentiment: -0.077215
  • Mean: -0.01930375
  • Standard Deviation: 1.7320508075689

Tim Cook

Overall Sentiment: -0.0220501

Relevance: 0.149331

SentimentQuote
0Cook said that "some production" ...
Sentiment Stats:
  • Number of Quotes: 1
  • Aggregate Sentiment: 0
  • Mean: 0
  • Standard Deviation: 1.4142135623731

Dan Cunningham

Overall Sentiment: 0.0346053

Relevance: 0.115612

SentimentQuote
0.0312339"This gives Apple the opportunity to grow its domestic supply chain," said Dan Cunningham, ...
0.0835896"This gives Apple the opportunity to grow its domestic supply chain," said Dan Cunningham, CEO of Long-Stanton Group, an Ohio-based manufacturer with Chinese operations. "If that picks up, Apple could actually maximize its profit on the Mac."
Sentiment Stats:
  • Number of Quotes: 2
  • Aggregate Sentiment: 0.1148235
  • Mean: 0.05741175
  • Standard Deviation: 0

Key:

  • Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
  • The Mean is meant to be an indicator of an individual's average comment sentiment.
  • The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).

Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.

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