Saturday, December 29, 2012

Walmart, Amex Roll Out Prepaid Card | Synopsis

Walmart, Amex Roll Out Prepaid Card

Melissa Gonzales at Chase
Melissa Gonzales at Chase by Aranami
License (according to Flickr): Attribution License
Excerpt:

The company said the card is an “alternative to debit and checking accounts” and will be available next week online or in more than 4,000 Walmart stores. There is no fee to set up the card online at Bluebird. com but there is a $5 fee for an account set up kit at Walmart stores with any amount between $1 and $500 for immediate use. Gerri Detweiler, credit card expert from Credit. com, said the card combines the appeal of the American Express brand, “which is generally seen as an upscale card,” and the wide distribution available through Walmart. Read more about how banks are raking in cash on checking overdraft fees. “Prepaid cards have been trying to establish themselves as a smart alternative to increasingly expensive bank accounts and this program may help them do that,” Detweiler said. Banks’ overdraft fee revenue increased 2. 1 percent to $31.

People:

Gerri Detweiler

Overall Sentiment: 0.0359739

Relevance: 0.664022

SentimentQuote
0.108487“Prepaid cards have been trying to establish themselves as a smart alternative to increasingly expensive bank accounts and this program may help them do that,” Detweiler said.
-0.186704Detweiler said the fees on this card  are “very low,” ...
Sentiment Stats:
  • Number of Quotes: 2
  • Aggregate Sentiment: -0.078217
  • Mean: -0.0391085
  • Standard Deviation: 1.7320508075689

Key:

  • Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
  • The Mean is meant to be an indicator of an individual's average comment sentiment.
  • The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).

Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.

Additional Info:

Company: Walmart

Overall Sentiment: 0.083709

Relevance: 0.803572

Facility: Walmart

Overall Sentiment: -0.0132362

Relevance: 0.483537

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