The many maladies of Mercedes
Excerpt:Everyone from industry gurus to mere bystanders are following month-by-month sales unit-by-unit -- even without tracking polls. Consider this recent sampling of automotive headlines: "Mercedes U.S. Sales Rise 7% to expand lead over BMW" "Mercedes Dangles $5,000 VIP Discounts to Hold U.S. Lead over BMW." Neither of the German automakers is reluctant to use Election Day tactics to nudge the final results their way. Last year, both Mercedes and BMW delayed releasing their 2011 sales numbers for 24 hours in the hope of gaining the upper hand. BMW took the title by a narrow 2,700 vehicles after sweetening customer incentives by $200 in December.
People:
Mercedes
Overall Sentiment: 0.0862321
Relevance: 0.903138
| Sentiment | Quote |
|---|---|
| 0.15538 | Mercedes likes to think of itself as the auto industry's leader, hence its advertising tag line "The best or nothing." |
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Disambiguation: MusicalAlbum | MusicalArtistReferences:
Jessica Caldwell
Overall Sentiment: -0.0151629
Relevance: 0.173047
| Sentiment | Quote |
|---|---|
| 0.0154822 | Caldwell: "That is quite an imbalance in BMW's favor." |
| Sentiment Stats: |
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Dieter Zetsche
Overall Sentiment: 0.205283
Relevance: 0.171417
Disambiguation: ActorReferences:
Arndt Ellinghorst
Overall Sentiment: 0.0800737
Relevance: 0.122763
Audi
Overall Sentiment: -0.433215
Relevance: 0.121616
Key:
- Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
- The Mean is meant to be an indicator of an individual's average comment sentiment.
- The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).
Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.
Additional Info:
Company: BMW
Overall Sentiment: -0.0241955
Relevance: 0.537165
Disambiguation: Engine | AutomobileCompany | AwardWinnerReferences:
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